EU AI Act Q&A

Can I use AI to write customer emails?

Yes. Using a writing assistant to draft an email that you then send as yourself is ordinary deployer use, not a banned practice. A bot that talks to the customer in your name is different — from 2 August 2026 that person must be able to tell it is AI.

Answered 17 Sep 2026 · reviewed 17 Sep 2026 · applies to businesses using AI in the EU

Answered by GlassBots' AI assistant — not a person, not legal advice. We review new questions and publish them as permanent answers.

Yes. Using a writing assistant to draft an email that you then send as yourself is ordinary deployer use, not a banned practice.

A bot that talks to the customer in your name is different — from 2 August 2026 that person must be able to tell it is AI. Whoever uses the writing tool still needs to know its limits, including made-up facts in a customer email.

This is general information, not legal advice.

What the law actually says

"Providers shall ensure that artificial intelligence systems intended to interact directly with natural persons are designed and developed in such a way that the natural persons concerned are informed that they are interacting with an artificial intelligence system, unless this is obvious from the point of view of a natural person who is reasonably well-informed, observant and circumspect, taking into account the circumstances and the context of use."
— EU AI Act, Article 50(1) (Regulation (EU) 2024/1689); applies from 2 August 2026 · eur-lex.europa.eu

In plain words

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