What is a "deployer" — is that me?
A deployer is the person or business using an AI system under their authority, except for purely personal use.
Drafted with AI help and checked against the official EU text before publishing.
A deployer is the person or business using an AI system under their authority, except for purely personal use. If your shop uses ChatGPT at work, you are typically the deployer — the vendor is usually the provider.
You can be a deployer of one tool and a provider of another, if you put your own system on the market. Everyday chatbot use is mainly about literacy and transparency. High-risk deployers have extra duties.
This is general information, not legal advice.
What the law actually says
"‘deployer’ means a natural or legal person, public authority, agency or other body using an AI system under its authority except where the AI system is used in the course of a personal non-professional activity;"— EU AI Act, Article 3(4) (Regulation (EU) 2024/1689) · eur-lex.europa.eu
In plain words
- Provider = the one who places the system on the market or puts it into service. Deployer = the one using it in their organisation.
- Personal, non-professional use is carved out. Using the same tool to serve customers is not personal use.
- You can be a deployer of one tool and a provider of another, if you put your own system on the market.
- Deployer duties depend on the system. High-risk deployers have extra Article 26 duties. Everyday chatbot use is mainly about literacy and transparency.
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- Will write a plain-language readiness report. No evidence reads "Not assessed", never a green tick.
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- Coming with Guard: a check every month, kept so you can see your history and what changed since the last one.
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